Focus on Retail Solutions

RFID is still not a plug and play technology. To be able to use it to its full advantage and realize economically feasible solutions at the enterprise level or across companies, in-depth knowledge of processes and products, close cooperation with both customers and component suppliers, as well as a great deal of specialized know-how are required. Yet it is not just the technical challenges that need to be mastered. Indeed these technical aspects are no longer problems waiting for a future solution but have already become a tried and tested reality through many pilot projects. At the same time, an equally intense effort is going into defining specifications and establishing uniform process standards. Only once this is accomplished can we stop thinking in terms of projects and start thinking in terms of markets, so that detailed rollout plans including compatible technology also become reality. RFID-controlled processes need to be supported across entire supply chains before this technology will reveal itself as a competitive factor.