Focus on Retail Solutions

Technology continues to transform marketing and sales, and now requires dynamic and rapid responses from marketers trying to get and stay ahead of the pack. As consumers adopt new technologies to block commercials, Internet pop up ads and others, new mediums and communications connections with consumers need to be discovered, mastered and used. Today, the term “edge marketing” is taking hold. Edge marketing uses RFID and related technologies to market to existing and new customers in a faster, more personalized way. Print, TV and web advertising, traditional and digital signage, coupons, point of purchase (POP) displays, floor graphics and more can all be transformed by the power of RFID to directly measure and demonstrate the true marketing and sales value of a campaign.