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Focus on Retail Solutions

Better than advertised

by David C. Wyld, Southeastern Louisiana University

The early results from Wal-Mart’s RFID efforts are in: the technology may be outperforming even some of the most optimistic forecasts for improving retail...and the best is yet to come

When it comes to RFID, retail executives are known to have an unspoken “six month rule.” Put simply, many are willing to let the pioneers of the technology, like Wal-Mart, Target, Best Buy, and Metro take the arrows, expend the time and money, and learn the lessons about RFID. However, in reality, their mantra is “Don’t let me get more than six months behind Wal-Mart in RFID adoption.” Yet, as was recently written in Retailspeak Magazine, “the reality is that if you were waiting to hear Wal-Mart’s recent statement on RFID, you are already more than six months behind.”


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