Retail SolutionsLoyalty and rewardby Abhinav Kumar, TCS
Reward programs are intended to be able to track and reward customer behaviour and there are market indications that consumer participation in rewards programs is on the rise across all demographic segments, involving a number of methods, from traditional loyalty cards schemes to mobile coupons, smart posters and wireless rewards |
With more customers choosing to do coupon and bargain shopping in the store, the reward programs that provide personalized rewards will prove to be differentiators if implemented with a laser sharp focus on targeted customer segments. Some of the key aspects of successful loyalty programs coupled with available industry research, can provide a comprehensive source of actionable best-practices that can help retailers take their customer loyalty program to the next level. 
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