NFC Journal

In a hard-hitting report, telecoms management consultancy, The Human Chain, reviews the business case for new NFC form factors and challenges the industry to address the barriers to market.

According to Tim Jefferson of the Human Chain, technology suppliers may be talking up NFC technology, but he says, there are still significant questions that the industry needs to address if it is to take off in the way that some analysts predict.

Deployment of NFC technology via what has been considered the most viable device – an integrated NFC-enabled handset – has stalled while ecosystem players wait for somebody else to make the first move and put their money where their mouth is. But many in the industry are now looking at alternative form factors which – although lacking the same over-the-air (OTA) functionality as integrated handset solutions – could provide contactless functionality sooner, potentially at a lower price point and also using different business models.

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