Focus on TicketingVision of a smart futureby Anna West, UK Department of Transport
Universal coverage of a smart ticketing infrastructure, supported by integrated and innovative ticket products, which can be purchased easily and quickly, is the vision for public transport in England, leading to a significantly improved traveling experience for the passenger |
As new technology becomes more established, tickets are expected be loaded onto mobile phones instead of smartcards, allowing people to buy their ticket over the air, check timetables and real time travel information and view their stored tickets all on their phone. Low value cash fares could be paid simply by tapping a bank card on a reader with no need to buy any ticket in advance. More traditional smart ticketing products for things such as reservations and season tickets will be purchased on-line and downloaded before travel.
Local integration is key to this vision, with city-wide, possibly regional, multi-modal smart ticketing schemes supporting integrated transport networks. Local authorities will work with operators to provide integrated tickets including innovative products such as pre-pay with capping in place to ensure best value. Innovative pricing to reward travel outside of the peak will also help to manage increasing demand. 
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